Highground Decentralized
Highground Decentralized is the parent company behind HoopsCentral and BirdieCentral — platforms where athletes, coaches, creators, and fans are seen, verified, connected, and supported.
Mission
Highground Decentralized builds platforms that unify resources and expand access for people who have historically been left out of the economics of their own talent.
Each platform in our family gives a sport's community a permanent digital home: profiles that carry a lifetime of achievement, verification people can trust, and direct ways for supporters and brands to put resources where they are actually needed.
The Platforms
The digital home for basketball.
Digitizing Hoops. Amplifying Culture.
A social, media, and opportunity platform for players, coaches, trainers, creators, fans, brands, teams, and organizers — profiles and verified identity, a video-led feed, team and school pages with digitized game archives, skill badges and sponsored challenges, a creator network, a marketplace, and competitive gaming through the NBA 2K Hub.
The digital home for golf.
A platform in development for golfers, junior golfers, coaches, and clubs — player profiles, verified achievements, and tournament storytelling — rooted in a Bermudian family legacy in the game and built to open the sport to the next generation. Proposed programs, including a Bermuda junior invitational, are in development.
The next Centrals are on the way — the same model of community, verification, and support, built for the football community.
The next Centrals are on the way — the same model of community, verification, and support, built for the soccer community.
Technology
Accomplishments are verified and recorded permanently, so a player's history belongs to the player.
Participation is gasless: nobody needs to own cryptocurrency or pay transaction fees to take part.
Top achievements are honored with premium physical awards carrying NFC tags that link directly to the verified highlight.
Team
Founder and CEO
Founder of Highground Decentralized. Bio to come.
Head of Marketing
Jerry Wolff is a New York advertising and media executive whose career in sports media spans more than four decades, beginning in New York radio as General Sales Manager at WOR and as Station Manager and General Manager of WMCA, before founding Total Communications Group (TCG), the agency he built around sports media and brand activations for clients including the NBA, MLB, and major brand partners. Credited as a pioneer of advertising on regional sports networks, Wolff built TCG around a multi-year agreement with SportsChannel in New York carrying Mets, Nets, and Islanders coverage, expanded the model to Philadelphia, Boston, Miami, Houston, Dallas, Los Angeles, Chicago, and Detroit, and ran the Budweiser and Goodyear campaigns cited as launching the regional sports network advertising category. He later headed advertising sales for the Nostalgia Network cable channel, bought and planned media for brands including Sharp Electronics, LG Electronics, Casio, Anheuser-Busch, and Longines, and has since served as CEO of Bluefish Group and as a senior executive and board member in television network ventures. At Highground Decentralized, Jerry focuses on media partnerships, sponsorship, and distribution relationships across the company's platforms. He received his BA from Queens College, City University of New York.
Chief Financial Officer
Chief Marketplace Officer
Felix Brownell is Chief Marketplace Officer of Highground Decentralized, where he leads marketplace and commerce across the company's platforms — brand partnerships, vendor relationships, and the shopping experience that connects the communities on HoopsCentral, BirdieCentral, and the platforms to come. He is the Founder and CEO of The Flex Charter, a strategic advisory firm, and a senior manager in Amazon's global physical security organization, where he has spent more than a decade in roles spanning security operations technology, loss prevention, and investigations across Phoenix, Dallas–Fort Worth, and Cincinnati. He holds LPC, CASP, and CISSP certifications and attended Georgia State University.
Co-Founder
Co-Founder
Marketing Director
Lindsay Blair is Marketing Director at HoopsCentral, where she leads the development and execution of the platform's marketing strategy, brand identity, and digital presence — building community engagement, managing multi-platform social media and content production, supporting strategic partnerships, and driving user acquisition as HoopsCentral grows as the digital home for the global basketball community. Alongside HoopsCentral, she works in marketing with Strategic Arc LTD and Adrienne Nicole Productions.
Lead Developer
Sheraz Manzoor is Lead Developer at Highground Decentralized, where he leads the build of the company's platforms. A full-stack blockchain engineer with more than seven years of experience designing, auditing, and deploying decentralized applications, he works across Solidity and EVM networks — including Polygon — and builds full-stack products with React, Next.js, and Node.js. His background spans NFT platforms, DeFi protocols, and tokenized loyalty systems, with deep expertise in smart contract security, gas optimization, and Layer-2 scalability. He studied at the University of South Asia.
Partner With Us
We work with sponsors, media partners, leagues, schools, and investors who want to support sports communities directly. Tell us what you have in mind and we'll start the conversation.
